MWC Topic Tours allow you to focus on topics you are interested in and meet people who will expand your knowledge. Be led through the mobile ecosystem by industry experts and introduced to the exhibitors while networking with fellow attendees. Join the topic tours and gain new insights and connections.
Tours are bigger and better this year with nine of the most popular topics in the mobile industry. Watch the MWC Tours video to see what is in store for you!
*Tours run daily, Monday through Thursday during Mobile World Congress (MWC). You must have a pass to MWC to indicate your interest in the tours. An additional fee is required: €75 pre-event and €100 on site. No Refunds. You will be contacted to register for your tour in 24-48 hours.
Click on the tour times to learn more.
Learn the status and impact of SDN and NFV, the initial use cases on the journey towards virtual realisation, and the technology requirements currently in consideration for next generation networks
We will take you on a focused experience to interact with some of the leading companies in the IoT space. We will cover the full spectrum from infrastructure to consumer endpoints, so you can explore how IoT fits into your business.
You will discover which innovations are already being tested in the marketplace, and identify user trends and retail preferences. The advances in AI, Bots, Machine Learning VR, AR and Wearables are opening up new opportunities every day.
Learn the risks inherent in multiple, complex and inter-connected systems. You will engage with exhibitors who are tackling these issues head-on by developing proactive security measures in processes, coding, passwords, encryption and other techniques.
Take a crash course in mobile marketing and learn how to measure and market your apps and mobile centric solutions. You will also discover the latest in analytics, advertising, optimization and innovation.
The Retail & Digital Commerce Tour aims to show attendees the latest in in-store digital and technical advancements, as well as displaying innovative shopping and retail solutions that can be applied wherever the shopper may be to make the buy happen.
The Enterprise tour will showcase applications and services and debate the implications of AI, blockchain, identity, KYC (Know Your Customer), robots, GDPR and other disruptive technologies on enterprises today, and how you can improve the decision-making processes backed on new facts and data.
Learn how the next generation of Smart Cities are using mobile technology to advance the sustainability pillars of people, planet and profit. This tour highlights diverse examples of cities leveraging their technology investments to advance the UN’s Sustainable Development Goals.
How Smart City Investments Can Advance Sustainability
Don’t leave your event experience to chance – make sure your time at Mobile World Congress is well-planned and successful. Tell us your business objectives and we will create a custom experience that matches your requirements. To learn more, click here.
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