26 February - 1 March 2018

Agenda

The fusion of TV & Digital: 1 to 1 creative storytellingTremor Video DSP, a Taptica Company

Partner Programmes
Content & Media
Taptica/Tremor
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Date & Time

Wednesday, 28 Feb

09:30 - 12:30

Doors open: 09:30

Location

Hall 8.0 NEXTech Theatre F

Description

 
The modern living room has transformed captive television viewers to second-screen multitasking. With companies like Netflix investing millions in original programming, storytelling has never been richer. Yet, it has never been more difficult to reach and engage users as attention is distracted across multiple screens.
 
The rise of sophisticated technologies like ACR; coupled with 1 on 1 nature of UDID; can power specific messages pinpointed in sequential order across different screens. A digital canvas is designed where brands can come to life. Fueled by data, companies are taking storytelling to a whole new level. See creative examples of brands captivating audiences on all screens, creating meaningful, personalized moments that inspire viewers to take action.
 
*lunch served during programme