26 February - 1 March 2018


How to Build a 21st Century Mobile-Always BrandIAB

Partner Programmes
Content & Media

Date & Time

Tuesday, 27 Feb

09:00 - 18:00

Doors open: 09:00


Hall 8.0 NEXTech Theatre C


Twenty-first century brands are no longer simply focused on mobile-only or mobile-first strategies. With the evolution in consumer behavior and an embrace of direct-to-consumer brands, today’s successful marketers and media companies must constantly evolve their mobile strategies to meet the needs of these always-on, cross-screen consumers.
From content marketing to AI, the most effective cross-screen marketing strategies are immersive without being disruptive. Join IAB at Mobile World Congress to discuss cross-screen consumer engagement, and the role of data in supporting not only the experiences, but also the products themselves.
Topics to be Discussed Include:
   •   The Mobile to Offline Retail Experience
   •   How Data Creates Better User Experiences—and Better Products
   •   New Revenue Streams, Including AI and the Connected Home
   •   Brand Safety on Mobile
   •   The Impact of Blockchain on Mobile
   •   Attribution Metrics and Performance Marketing in Mobile
   •   Dynamic Ads and the Impact on Relevancy
Click here for more information.