26 February - 1 March 2018


Gamelab Mobile: Gaming, Esports and Gamification for BusinessGamelab

Partner Programmes
Content & Media

Date & Time

Thursday, 01 Mar

09:30 - 15:30

Doors open: 09:00


Hall 8.0 NEXTech Theatre B


Gamelab Mobile: Gaming, Esports and Gamification for Business
Gamelab Mobile is an exclusive one-day summit that brings together the leaders of the gaming and the mobile sectors to discuss the latest trends and opportunities in the convergence of entertainent, technology and media. Gamelab Mobile sessions discuss topics such as #MobileGaming, #MobileEsports, #PlayerContent, #MobileVR and #MobileAR, as well as the opportunities on the convergence of these trends with mobile/Internet technologies such as #5G, #BigData, #Cloudgaming or #IoT, and the uses of gaming knowledge in other fields / businesses #Gamification and #Simulation.
This year, Gamelab Mobile puts an special focus on Mobile Esports, with several talks and panels featuring speakers and companies working in this emerging sector. Mobile publishers, developers and esports endemic companies will draft the present and future of the phenomenom, and discuss how it will impact in the rest of the mobile games ecosystem.
Registration for Gamelab Mobile is free for all #MWC18 registered attendees. Please show your interest if you'd like to attend.
For sponsoring opportunities please get in touch with the programme manager. 
Programme Agenda:
09:00 - 09:30
Gaming Networking
All participants get together at the foyer of Theatre B - Hall 8.0
09:30 - 10:00
Trends Driving the Convergence of Mobile Hardware, Gaming and Esports
Jelle Kooistra, Head of Market Analysts Newzoo
10:00 - 10:30
How to be elected as Google’s Android Excellence game of 2017 with Lords Mobile
Enric Cabestany, General Manager European Markets IGG
10:30 - 11:00
Impact KPIs using Mobile Games in Businesses
Jaume Juan, CEO Compettia
11:00 - 11:15
Public Administration and Esports in the Digital Society
Jose Maria Lassalle, Secretario de Estado para la Sociedad de la Informacion y la Agenda Digital
11:15 - 11:45
The Rise of Mobile Esports
Álvaro González, CEO Team Queso
11:45 - 12:15
Detalles de la convocatoria de ayudas al desarrollo del videojuegos del Ministerio de Energía, Turismo y Agenda Digital (session in Spanish)
Alejandro Tosina, Director de Economía Digital Red.es
12:15 - 12:45
The Ever-Evolving Hub of Videogame Creation
Manel Sort, General Manager King Black Barcelona
12:45 - 13:15
Round table: Esports wave impact on game development
Álvaro González, CEO Team Queso and Xavier Carrillo, CEO Digital Legends Entertainment
13:15 - 13:45
Detecting & Investing in Indie. Venture Builder
Curro Rueda, CEO Genera Mobile and Luis Quintans, CEO Badland Games.
Gaming Networking
All participants get together at the foyer of Theatre B - Hall 8.0