Date & Time
Tuesday, 27 Feb
14:00 - 16:00
Doors open: 13:30
CC1 Room 1.5
Operators are rolling out Rich Communication Services (RCS) globally, opening up an A2P RCS business worth an estimated $74bn* by 2021. Millions of brands, who already use SMS as a communications channel, can adopt Messaging as a Platform to create richer, more compelling experiences for their consumers now, and prepare for the advent of Artificial Intelligence. Which brands will be first? Learn from early adopter Brands, Sprint, T-Mobile, Google and Samsung how this transformation is taking place.
*GSMAi estimate A2P SMS is growing at an annual CAGR of over 5% and is estimated to be worth $74bn by 2021.
- Petja Heimbach – VP Comunication – Deutsche Telekom
- Oscar Gallego – Global Head of Smart Communications and Security - Vodafone
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