26 February - 1 March 2018

Agenda

Future Networks Seminar: Messaging As A Platform – The Future Of Brand Communications

GSMA Seminars
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Date & Time

Tuesday, 27 Feb

14:00 - 16:00

Doors open: 13:30

Location

CC1 Room 1.5

Description

Operators are rolling out Rich Communication Services (RCS) globally, opening up an A2P RCS business worth an estimated $74bn* by 2021.   Millions of brands, who already use SMS as a communications channel, can adopt Messaging as a Platform to create richer, more compelling experiences for their consumers now, and prepare for the advent of Artificial Intelligence.  Which brands will be first?  Learn from early adopter Brands, Sprint, T-Mobile, Google and Samsung how this transformation is taking place.

*GSMAi estimate A2P SMS is growing at an annual CAGR of over 5% and is estimated to be worth $74bn by 2021.

- Petja Heimbach – VP Comunication – Deutsche Telekom
- Oscar Gallego – Global Head of Smart Communications and Security - Vodafone